GRIPS CUSTOMERS & RESEARCH PARTNERS
Wet and Forget, owned by New Zealand private equity firm Direct Capital, showed significant volatility in its in-store performance during the first eight months of 2026, with revenue declining 44.7% overall according to data from Grips Intelligence. The brand's average product price increased substantially by 62.4% over the tracked period, reaching $95.25 in the most recent month despite concurrent revenue pressures. All tracked revenue during the year-to-date period came through a single channel, indicating concentrated distribution. The sharp 46.3% month-over-month revenue drop in the final tracked period suggests challenging market conditions or potential inventory shifts that warrant monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 62% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wet and Forget on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Wet and Forget.
BY REVIEW COUNT
Across 27K ratings on 1 channel, Wet and Forget averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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