GRIPS CUSTOMERS & RESEARCH PARTNERS
Edge, owned by Edgewell Personal Care (NYSE: EPC), demonstrated strong in-store performance with 24.2% overall revenue growth from January through August 2026, according to Grips Intelligence data. The brand generated an average product price of $30.28 across tracked channels during the period, though prices declined 12.7% month-over-month in the most recent measurement window. Amazon dominated the channel mix with 75.4% of revenue share, while Home Depot contributed 23.8%, indicating significant retail concentration. Recent monthly data shows continued momentum with 2.5% month-over-month revenue growth, suggesting sustained demand despite the slight pricing pressure observed in the latest period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Edge on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Edge.
BY REVIEW COUNT
Across 406K ratings on 2 channels, Edge averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 406K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$133.46
Price
$70K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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