GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January-June 2026 tracked across in-store channels, SIMPLIFY demonstrated dominant distribution through home improvement retailers, with Home Depot commanding 44% of revenue share and Lowe's representing 37.6%, while Amazon captured 16.7%. The brand experienced concerning momentum with revenue declining 10.8% overall during the period, though average product pricing increased 11.1%, suggesting a mix-and-match shift toward lower-priced SKUs. Top-performing products span organization categories including hangers, collapsible storage carts, and bed risers ranging from $8-$35 across channels, with Amazon displaying notably higher price points than traditional retail competitors. The brand's heavy reliance on two retailers for 81.6% of revenue concentration presents both distribution strength and portfolio risk in an increasingly competitive home organization market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SIMPLIFY.
BY REVIEW COUNT
Across 140K ratings on 4 channels, SIMPLIFY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 140K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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