GRIPS CUSTOMERS & RESEARCH PARTNERS
Green Label demonstrated strong in-store momentum during H1 2026, with revenue growth of 11.1% over the six-month period tracked by Grips Intelligence from January through June 2026 across Menards.com and Home Depot.com. The brand maintains a dominant position on Menards.com, which accounts for 87.7% of total revenue share, while showing notable presence on Home Depot.com with 12.3% of revenue share. Recent quarterly data reveals a positive price adjustment dynamic, with the latest month showing a 3.9% decrease in average product pricing to $2.82, suggesting strategic promotional activity to drive volume. Despite the pricing pressure, the brand achieved 4.6% revenue growth in the most recent tracked month, indicating strong demand elasticity in the offline retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Green Label on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Green Label.
BY REVENUE
Green Label sells 13% online and 87% offline. Online runs through 1 channel; offline through 1.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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