Home/Insights/Brands/WatermanProduct Intelligence - 2026 YTD USA

Waterman

20K+

Products Sold, Jan to Jun 2026

400+

# Offline Stores

$24.10

Avg. Price

4.6

Avg. Rating

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Waterman Market Overview

Waterman's in-store revenue declined significantly in H1 2026, with a 21.6% drop since the start of the year according to data from Grips Intelligence covering January through June 2026 across tracked channels. Amazon dominates the retail landscape with a commanding 76.4% revenue share, while Office Depot accounts for 23.1%, though both channels showed zero average product pricing data in the dataset. Average product pricing increased substantially by 18.8% year-to-date, reaching $24.08, driven by premium offerings like the Expert Fountain Pen series commanding price points exceeding $100. The most recent monthly trend through June 2026 revealed an 18.3% month-over-month revenue decline paired with a 5.6% increase in average pricing, suggesting a challenging market environment despite the brand's premium positioning.

Revenue Share by Channel
Data covers Amazon, Office Depot

Waterman's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Waterman's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.

Average price

Absolute values in $

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Waterman's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Waterman on Amazon.

Amazon

Categories by revenue share

Distribution in %

Waterman's channels

REVENUE SHARE

Revenue distribution across tracked channels for Waterman.

Channels by revenue share

Distribution in %

Waterman's online vs offline revenue split

BY REVENUE

Waterman sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

77%

23%

Offline

Online channels

77%

Amazon.com

Offline channels

23%

Office Depot stores

Waterman's customer ratings

BY REVIEW COUNT

Across 330K ratings on 2 channels, Waterman averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 330K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Waterman

BY REVENUE

Amazon
Amazon
#1Waterman Expert Rollerball Pen, Gloss Black with 23k Gold Trim, Fine Point with Black Ink Cartridge, Gift Box

$109.99

Price

$78K

Revenue

#2Waterman Expert Fountain Pen, Gloss Black with 23k Gold Trim, Fine Nib with Blue Ink Cartridge, Gift Box

$105.66

Price

$57K

Revenue

#3Waterman 50ml Ink Bottle for Fountain Pens, Intense Black Ink (S0110710)

$14.85

Price

$45K

Revenue

#4Waterman Expert Fountain Pen, Gloss Black with 23k Gold Trim, Medium Nib with Blue Ink Cartridge, Gift Box

$108.83

Price

$41K

Revenue

#5Waterman 50ml Ink Bottle for Fountain Pens, Serenity Blue Ink

$14.69

Price

$33K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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