GRIPS CUSTOMERS & RESEARCH PARTNERS
Parker, owned by Newell Brands Inc. (NASDAQ: NWL), demonstrates a heavily skewed in-store revenue distribution with Amazon commanding 65.1% of sales and Office Depot capturing 34.4% during the first eight months of 2026. The brand's average product price stands at $20.14, though recent data from June through August 2026 shows price volatility with a 1.3% monthly increase offset by a 1.1% overall decline since the period began. Channel performance reveals distinct positioning, with Amazon hosting higher-priced items averaging up to $96.72, while Office Depot focuses on lower-cost refill products in the $12-$16 range. Overall revenue growth remains modest at 0.5% year-to-date, according to Grips Intelligence, suggesting a stabilizing but competitive market position across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Parker on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Parker.
BY REVENUE
Parker sells 60% online and 40% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 66% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 1.61M ratings on 2 channels, Parker averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.61M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.13
Price
$144K
Revenue
$27.95
Price
$84K
Revenue
$18.52
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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