GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify VTech's stock ticker before writing the overview.According to Grips Intelligence in-store data, VTech Holdings (SEHK: 0303) generated the vast majority of its offline revenue through Amazon, which commanded a dominant 96.3% channel share, with Office Depot a distant second at just 1.9%. Between January 1 and June 30, 2026, across the tracked offline retail channels, VTech's overall revenue declined 12.6%, while the average product price rose 5.8% to reach $39.41 by the second quarter. This combination of falling revenue alongside rising prices points to softening unit volumes despite improved pricing power. VTech's heavy concentration on a single channel underscores a notable dependency risk within its offline distribution mix. The brand's average product price across the period stood at $37.62, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for VTech on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VTech.
BY REVIEW COUNT
Across 13M ratings on 2 channels, VTech averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.95
Price
$2.23M
Revenue
$134.73
Price
$1.16M
Revenue
$23.95
Price
$1.12M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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