MIdland

MIdland Market Overview

I'll verify whether Midland's parent company is publicly traded before finalizing the overview.Midland Radio Corporation is privately held, so I'll omit any ticker. Based on Grips Intelligence in-store data from January 1 to June 30, 2026 across Amazon, Lowe's, Ace Hardware, and Menards, Midland saw overall revenue decline 10.6% during the period, even as its average product price rose 2.0% to settle around $83.21. According to Grips Intelligence, Amazon dominated Midland's channel mix with a commanding 79.8% revenue share, far ahead of lowes.com at 13.5%, acehardware.com at 4.9%, and menards.com at 1.5%. In the most recent quarter tracked, average price climbed to $84.40, up 4.5% versus the prior month, while revenue slipped a more modest 2.8% month-over-month. The stark channel concentration underscores Amazon's outsized role in Midland's retail footprint. These insights, sourced from Grips Intelligence, highlight a brand navigating pricing gains against softening top-line momentum.