MIdland

MIdland Market Overview

Midland Radio Corporation, owned by private investors through CTE International, generated an average product price of $81.71 across in-store channels during January–August 2026, according to Grips Intelligence data. Amazon dominates the brand's revenue mix with an 85.5% share, while Lowe's (8.4%), Ace Hardware (4.4%), and Menards (1.7%) represent secondary channels. The brand experienced a notable 13.8% overall revenue decline since the start of the tracking period, though average prices remained relatively stable with only a 3.6% decrease over the same timeframe. Top-performing products span emergency weather radios priced around $50–$100 and GMRS two-way radio bundles ranging from $90–$900, reflecting a diverse product portfolio targeting both consumer and commercial segments. Recent monthly data shows continued softness with a 6.6% sequential revenue drop, suggesting sustained headwinds in the market.