Home/Insights/Brands/Next Level RacingProduct Intelligence - 2026 YTD USA

Next Level Racing

5K+

Products Sold, Jan to Aug 2026

30+

# Offline Stores

$268.86

Avg. Price

4.3

Avg. Rating

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Next Level Racing Market Overview

Next Level Racing, a privately held company based in Southport, Australia, demonstrates a highly concentrated online retail presence with Amazon commanding 59.4% of revenue share, followed by Newegg at 30.7% and Best Buy at 9.9%, according to data from Grips Intelligence covering January through August 2026. The brand's average product price of $280.72 increased 2.7% over the tracked period, with notable price growth of 6.8% in the most recent month despite an overall revenue decline of 27.7% since the beginning of the year. Premium offerings in the product portfolio exceed $1,100, with the highest-priced item reaching $1,176.25, indicating a significant range in product positioning across the market. However, the brand experienced an 18.0% month-over-month revenue drop in the final tracked period, signaling recent performance challenges across its primary sales channels.

Revenue Share by Channel
Data covers Amazon, Newegg, Best Buy

Next Level Racing's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Next Level Racing's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.

Average price

Absolute values in $

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Next Level Racing's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Next Level Racing on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Next Level Racing's channels

REVENUE SHARE

Revenue distribution across tracked channels for Next Level Racing.

Channels by revenue share

Distribution in %

Next Level Racing's online vs offline revenue split

BY REVENUE

Next Level Racing sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 78% in Apr to 95% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

91%

9%

Offline

Online share trend

Apr – Aug

Online channels

91%

Amazon.com
Newegg.com

Offline channels

9%

Best Buy stores

Next Level Racing's customer ratings

BY REVIEW COUNT

Across 37K ratings on 3 channels, Next Level Racing averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 37K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Next Level Racing

BY REVENUE

Newegg
Newegg
#1Next Level Racing GTRacer 2.0 Simulator Cockpit

$499.99

Price

$57K

Revenue

#2Next Level Racing NLR-S010 Simulator Cockpit

$582.31

Price

$51K

Revenue

#3Next Level Racing F-GT Lite Formula and GT Foldable Simulator Cockpit

$322.80

Price

$33K

Revenue

#4NEXT LEVEL RACING Wheel Stand 2.0 (NLRS023)

$279.99

Price

$22K

Revenue

#5Next Level Racing F-GT Pro Formula and GT Racing Simulator Cockpit, Black Edition

$1,176.25

Price

$20K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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