GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from Grips Intelligence covering January 1 to June 30, 2026, Velcro's in-store performance reveals a heavily concentrated channel strategy with notable price positioning trends. Newegg dominated revenue share at 83.1% during the first half of 2026, leaving only 16.9% distributed across Home Depot, Menards, and Lowes combined. The brand demonstrated mixed momentum, with overall revenue growth of 14.5% since the beginning of the period, while average pricing declined 3.2%, indicating that volume gains outpaced price realization. The average product price across tracked channels stood at $15.16, though top-performing SKUs on specialty channels commanded significantly higher price points, with industrial-strength variants reaching upward of $30.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Velcro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velcro.
BY REVENUE
Velcro sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Velcro averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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