Prime Wire and Cable

Prime Wire and Cable Market Overview

Prime Wire and Cable, a subsidiary of YFC-BonEagle, showed strong in-store momentum across the first half of 2026, with revenue climbing 32.4% year-to-date and accelerating 22.3% in the most recent month, according to Grips Intelligence data covering January through June 2026. The brand achieved complete retail concentration on menards.com, capitalizing on this single channel to drive growth. Average product pricing increased 8.7% over the period, reaching $46.06, reflecting strategic value positioning in the electrical accessories category. Premium extension cords led the portfolio, with the 100-foot heavy-duty models commanding average prices above $90. Grips Intelligence tracked menards.com performance as the exclusive retail partner during this measurement window.