GRIPS CUSTOMERS & RESEARCH PARTNERS
Home Zone demonstrated strong in-store performance during H1 2026, according to Grips Intelligence data tracking the brand across Menards, Amazon and Home Depot (January–June). The brand maintained dominant market presence with 81.1% of revenue share concentrated on menards.com, significantly outpacing Amazon at 13.2% and Home Depot at 5.8%. Average pricing increased substantially by 238.9% over the period, with seasonal patriotic and holiday product lines commanding premium price points ranging from $2.84 to $16.90. Most recent monthly trends showed notable volatility, with April–June data reflecting both rapid price appreciation and revenue fluctuations suggesting active seasonal promotional cycling across the retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 58% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 239% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Home Zone on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Zone.
BY REVENUE
Home Zone sells 19% online and 81% offline. Online runs through 2 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Home Zone averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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