GRIPS CUSTOMERS & RESEARCH PARTNERS
Under the Roof Decorating's offline retail presence on homedepot.com shows significant volatility during the H1 2026 period tracked by Grips Intelligence, with revenue declining 82.7% overall while average prices surged 43.9% year-to-date, suggesting a shift toward premium product positioning. The brand's complete concentration on the Home Depot channel highlights both a critical dependency and an opportunity for diversification across the 10,000+ retail locations where its products currently sell. With an average product price of $7.46, Under the Roof Decorating maintained accessibility in the in-store decorative accessories market despite quarterly revenue pressures. The sharp inverse relationship between volume and pricing—coupled with steep monthly revenue drops—indicates potential inventory optimization or strategic repricing initiatives during the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 83% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 44% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Under the Roof Decorating on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Under the Roof Decorating.
BY REVIEW COUNT
Across 2.89K ratings on 1 channel, Under the Roof Decorating averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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