GRIPS CUSTOMERS & RESEARCH PARTNERS
Under the Roof Decorating, a private company founded by Kelly Krake and Liette Tousignant, demonstrated strong momentum during the first eight months of 2026, with in-store channel revenue growing 64.5% over the period according to Grips Intelligence data. The brand's overall average product price of $7.42 reflects a 13.3% increase since the beginning of the year, indicating successful price optimization strategies. Most notably, revenue surged 213.3% in the most recent month tracked, signaling accelerating market demand. All tracked revenue currently flows through a single major retail partner, representing a concentrated distribution strategy. The recent pricing adjustment to $12.99 in the latest period, despite a 19.2% monthly decline from that peak, suggests the brand is actively testing price points to maximize profitability.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 65% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Under the Roof Decorating on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Under the Roof Decorating.
BY REVIEW COUNT
Across 2.44K ratings on 1 channel, Under the Roof Decorating averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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