GRIPS CUSTOMERS & RESEARCH PARTNERS
Liberty Safe and Security Products Inc., owned by private investment firm Monomoy Capital Partners, demonstrates strong in-store momentum with revenue growth of 45.1% during the January-August 2026 period according to Grips Intelligence data. The brand maintains significant channel concentration, with Home Depot commanding 79.8% of revenue share, while Amazon and Ace Hardware represent 15.8% and 4.4% respectively. Average product pricing has declined 17.7% over the data period, though prices stabilized at $182.61 in the most recent measured month, suggesting a potential floor in the pricing strategy. Month-over-month revenue growth of 32.7% in the latest tracking period indicates sustained consumer demand momentum. The combination of dominant retailer partnerships and aggressive price positioning appears to be driving market expansion for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVIEW COUNT
Across 5.4K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
