GRIPS CUSTOMERS & RESEARCH PARTNERS
Liberty Safe's in-store performance through H1 2026 reflects strong momentum, with revenue growing 50.5% overall since January according to data from Grips Intelligence. The brand demonstrated exceptional price appreciation, with average prices increasing 152.2% year-to-date, while homedepot.com dominated the sales channel landscape at 78.9% of revenue share. Recent quarterly results through June 2026 showed accelerating growth, with revenue climbing 80.5% in the latest tracked period, driven primarily by the brand's continued strength across major home improvement retailers. Amazon and Ace Hardware represent secondary channels at 16.1% and 5.0% of revenue share respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 152% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVENUE
LIBERTY SAFE sells 95% online and 5% offline. Online runs through 2 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 6.9K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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