GRIPS CUSTOMERS & RESEARCH PARTNERS
Tell generated $62.68 in average product price across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand experienced solid growth momentum, with revenue increasing 14.3% overall and average prices climbing 0.3% year-to-date. Ace Hardware dominated Tell's channel mix with 68.6% of revenue share, while Lowe's captured 31.1%, with the most popular products ranging from $49.99 to $93.39. Most recently, Tell saw average prices reach $64.91 in the final tracked period, marking an 8.9% monthly increase that signaled strengthening price performance. Tell Manufacturing, owned by ASSA ABLOY Group, maintained consistent market presence across both major retail partners throughout the tracking period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tell.
BY REVENUE
Tell sells 35% online and 65% offline. Online runs through 1 channel; offline through 1. Online share has moved from 2% in Apr to 43% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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