GRIPS CUSTOMERS & RESEARCH PARTNERS
Laurey, a division of Strategic Brands Incorporated, generated in-store revenue split nearly evenly between Lowe's (53.4%) and Home Depot (46.4%) during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $15.12 across its portfolio, though pricing declined 7.1% over the overall period as competitive pressure intensified in the category. Despite month-over-month revenue growth of 5.3% in the most recent measured period, Laurey faced a significant 31.0% year-to-date revenue decline, signaling underlying market headwinds. The Melrose bar pull line emerged as a consistent performer across both retailers, while bulk hinge offerings commanded premium price points on Lowe's shelves. Strategic positioning across the two dominant home improvement channels provides stability, yet the overall revenue contraction underscores the need for renewed product innovation and marketing focus.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Laurey on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Laurey.
BY REVIEW COUNT
Across 28K ratings on 2 channels, Laurey averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$83.51
Price
$28K
Revenue
$78.04
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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