GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence, Ultra Fresh's in-store performance from January through June 2026 shows that Amazon dominates the brand's revenue share at 56.7%, followed by Lowes.com at 41.3% and Menards.com at 2.0%. Average product pricing increased 5.9% over the period, reaching $28.70 by the end of the second quarter, reflecting a strong value positioning strategy. However, the brand faced revenue headwinds, declining 9.4% since the beginning of 2026, with most recent monthly data showing a 4.3% drop compared to the previous month. Despite these challenges, Ultra Fresh maintains a competitive average product price of $26.59 across tracked channels, positioning it strategically within the market landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ultra Fresh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Fresh.
BY REVIEW COUNT
Across 362K ratings on 3 channels, Ultra Fresh averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 362K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$80.11
Price
$292K
Revenue
$67.99
Price
$164K
Revenue
$7.09
Price
$158K
Revenue
$19.09
Price
$92K
Revenue
$80.99
Price
$76K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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