GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to June 2026, Twinkly demonstrates dominant marketplace concentration with Amazon commanding 91.0% of in-store revenue share, while Lowe's and Best Buy comprise 5.3% and 2.1% respectively across tracked channels. The brand's average product price reached $134.11 during the period, representing a substantial 48.0% increase since the beginning of the year, with pricing growth accelerating 13.7% month-over-month in recent months. Despite month-over-month revenue growth of 78.0%, the brand experienced an overall 50.7% revenue decline across the period, suggesting significant seasonal volatility typical of the category. The extreme reliance on Amazon for distribution creates both concentration risk and market dependency that warrants strategic channel diversification efforts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVIEW COUNT
Across 74K ratings on 3 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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