GRIPS CUSTOMERS & RESEARCH PARTNERS
Pfaltzgraff, owned by Lifetime Brands (NASDAQ: LCUT), demonstrates balanced retail performance with nearly equal revenue distribution between Amazon (49.3%) and Home Depot (50.5%) during the first eight months of 2026. In-store data from June through August reveals pricing pressure, with average product prices declining 5.1% month-over-month to $54.79, though overall pricing has fallen 8.2% since the period began. Recent momentum has softened, with revenue dropping 3.1% in the most recent measured month despite a 9.1% year-to-date growth trajectory. Top-performing products span both channels, ranging from an affordable $26.56 flatware set on Home Depot to premium dinnerware sets exceeding $111 on Amazon, indicating a diverse product mix serving varied price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pfaltzgraff on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pfaltzgraff.
BY REVIEW COUNT
Across 90K ratings on 2 channels, Pfaltzgraff averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 90K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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