GRIPS CUSTOMERS & RESEARCH PARTNERS
Betco, a family-owned private company, generated 75.8% of its in-store revenue through Home Depot during the first eight months of 2026, according to data from Grips Intelligence, with Newegg and Amazon accounting for 17.5% and 5.8% respectively. The brand's average product price stood at $84.31 across tracked channels, while pricing increased 5.4% over the full data period. Recent performance showed significant momentum, with revenue surging 188.9% in the most recent tracked month and average prices climbing 47.0% compared to the previous month. Home Depot's assortment skewed toward multi-packs of larger-format bottles, with the top SKU commanding $188.64, while Newegg featured more concentrated formulations at lower price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Betco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Betco.
BY REVIEW COUNT
Across 1.19K ratings on 3 channels, Betco averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.64
Price
$50K
Revenue
$100.92
Price
$26K
Revenue
$148.60
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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