GRIPS CUSTOMERS & RESEARCH PARTNERS
Twinkle, owned by privately held Malco Products, Inc., generated an average product price of $22.58 across in-store channels tracked from January through August 2026, according to Grips Intelligence data. Amazon dominated revenue share at 78.7%, followed distantly by Ace Hardware at 13.7%, with Home Depot and Menards representing smaller portions of overall sales. The brand saw overall price growth of 22.6% during the measurement period, though recent momentum showed a slight 0.9% month-over-month price decline. Revenue expanded 10.6% since the beginning of the tracked timeframe, despite a recent 1.4% monthly dip, suggesting underlying strength in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 22% in Apr to 60% in Aug.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 42K ratings on 5 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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