GRIPS CUSTOMERS & RESEARCH PARTNERS
Twinkle demonstrated strong online retail concentration during the first half of 2026, according to data from Grips Intelligence, with Amazon commanding a dominant 76.3% revenue share across tracked in-store channels. The brand experienced notable price expansion, with average pricing climbing 11.5% over the data period (January-June 2026), while overall revenue contracted 7.1% during the same timeframe. Secondary channels including Ace Hardware (16.7%), Home Depot (4.0%), and Menards (2.7%) captured the remaining market share, indicating significant dependency on a single retailer. Despite the revenue headwind, the brand's pricing strategy shift reflects a potential repositioning in the competitive landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 81% online and 19% offline. Online runs through 2 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 59K ratings on 4 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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