GRIPS CUSTOMERS & RESEARCH PARTNERS
Easy Pull experienced significant in-store momentum, with Ace Hardware commanding 39.6% of revenue share according to Grips Intelligence data from January to June 2026, followed by Menards at 32.7% and Lowe's at 27.7%. However, the brand faced notable headwinds, as offline revenue declined 21.3% in the most recent month and dropped 33.7% overall during the six-month period. Average product pricing decreased 9.5% throughout the period, settling at approximately $28.90, suggesting potential margin pressure or promotional activity across the retail channels tracked from April through June 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Easy Pull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy Pull.
BY REVENUE
Easy Pull sells 29% online and 71% offline. Online runs through 1 channel; offline through 2. Online share has moved from 3% in Feb to 17% in Jun.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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