GRIPS CUSTOMERS & RESEARCH PARTNERS
Soft Scrub experienced a modest revenue decline in the first half of 2026, with offline retail data tracked across Amazon, Ace Hardware, Menards, and Lowe's showing a 0.7% overall decrease according to Grips Intelligence. Amazon dominated the brand's distribution with 66.2% of revenue share, followed distantly by Ace Hardware at 23.6%, while average product prices declined 4.4% over the period. The brand's multi-SKU strategy spans cleaners, toilet bowl products, and specialty formulations, with prices averaging $8.85 across its portfolio. As a division of Henkel (NASDAQ: HENKY), Soft Scrub faces competitive pressures in the household cleaning category despite its established market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Soft Scrub on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Soft Scrub.
BY REVENUE
Soft Scrub sells 70% online and 30% offline. Online runs through 3 channels; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 278K ratings on 4 channels, Soft Scrub averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 278K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.44
Price
$566K
Revenue
$30.61
Price
$281K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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