GRIPS CUSTOMERS & RESEARCH PARTNERS
Tuff Stuff achieved a notable 30.0% year-to-date revenue growth from January through June 2026 across in-store channels tracked by Grips Intelligence, with Amazon and lowes.com dominating channel distribution at 44.0% and 43.4% share respectively. The brand's average product price surged 65.7% over the period, reaching $15.45 in the most recent month, signaling strong pricing momentum and potential shifts toward premium product mix. Ace Hardware represents a meaningful secondary channel at 10.5% share, while Home Depot contributes minimally at 2.1%, indicating concentrated retail partnerships. The combination of substantial revenue expansion and significant price appreciation suggests Tuff Stuff is capturing growing consumer demand while successfully executing premium positioning strategies in the hardware and home improvement market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 66% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Tuff Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tuff Stuff.
BY REVENUE
Tuff Stuff sells 81% online and 19% offline. Online runs through 3 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 42K ratings on 4 channels, Tuff Stuff averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.14
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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