GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January through June 2026, Cerakote experienced significant revenue contraction during the measured period from April to June 2026, with in-store sales declining 15.3% overall and 11.5% in the most recent month tracked. Amazon dominated the channel landscape, capturing 98.8% of revenue share, while alternative retail represented minimal distribution at only 1.0%. Average product pricing held relatively stable at $17.58, declining just 1.0% over the period despite broader revenue headwinds. The concentrated retail dependency on a single e-commerce platform highlights a potential vulnerability in Cerakote's go-to-market strategy during a period of declining demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cerakote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cerakote.
BY REVIEW COUNT
Across 782K ratings on 2 channels, Cerakote averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 782K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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