GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January through August 2026, Stoner, a family-owned company based in Pennsylvania, generated 62.5% of its revenue through Amazon, with acehardware.com and lowes.com accounting for 31.3% and 6.2% respectively. Average product pricing declined 9.5% over the period, dropping to $13.77 by the final month tracked, while overall revenue grew 6.4% despite a 5.5% dip in the most recent month. The brand's top-performing SKUs across channels ranged from $9.64 to $99.99, with multi-packs commanding premium price points compared to single units. This performance underscores Stoner's heavy reliance on major online marketplaces amid broader pricing pressure in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Stoner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stoner.
BY REVENUE
Stoner sells 61% online and 39% offline. Online runs through 2 channels; offline through 2.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 296K ratings on 3 channels, Stoner averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 296K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.76
Price
$83K
Revenue
$9.99
Price
$48K
Revenue
$99.99
Price
$47K
Revenue
$54.51
Price
$39K
Revenue
$9.64
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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