GRIPS CUSTOMERS & RESEARCH PARTNERS
Swing-A-Way, owned by Lifetime Brands (NASDAQ: LCUT), showed online channel strength during H1 2026 (January 1 - June 30), according to data from Grips Intelligence, with Amazon commanding 44.3% of revenue share across tracked in-store channels. Lowe's and Ace Hardware rounded out the top three channels with 33.1% and 22.6% respectively, reflecting balanced distribution across major retailers. The brand maintained a steady average product price of $15.50 throughout the period, demonstrating consistent pricing strategy in a competitive kitchenware market. Despite slight month-over-month revenue fluctuation, Swing-A-Way sustained its position as a cornerstone brand across major online retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swing-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swing-A-Way.
BY REVENUE
Swing-A-Way sells 78% online and 22% offline. Online runs through 2 channels; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 385K ratings on 3 channels, Swing-A-Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 385K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.34
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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