GRIPS CUSTOMERS & RESEARCH PARTNERS
DK2 in-store retail performance shows significant headwinds through H1 2026, according to data from Grips Intelligence covering January through June across Lowe's and Home Depot. Revenue declined 32.9% year-to-date, with Q2 particularly challenging at a 44.6% month-over-month drop, while average product pricing fell 19.7% to $1,467.73 despite concentrated distribution across just two major home improvement retailers. Lowe's commanded 55% of revenue share versus Home Depot's 45%, with premium-priced models such as a 6-inch electric chipper at $3,324.72 anchoring the premium segment, yet both channels reported pricing compression suggesting heightened competitive or demand-related pressures in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DK2 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DK2.
BY REVIEW COUNT
Across 23K ratings on 2 channels, DK2 averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,394.73
Price
$714K
Revenue
$3,080.73
Price
$342K
Revenue
$1,678.93
Price
$329K
Revenue
$2,782.37
Price
$326K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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