GRIPS CUSTOMERS & RESEARCH PARTNERS
Super Impulse's in-store sales performance through H1 2026 reflects significant channel concentration, with Office Depot commanding 89% of in-store revenue across three retail locations tracked by Grips Intelligence. The brand experienced an 17.5% revenue decline since the beginning of the data period, though pricing strength improved with average product prices climbing 12.2%, signaling potential margin resilience amid volume headwinds. Office Depot's dominance alongside minimal penetration through online hardware retailers acehardware.com (9.3% share) and lowes.com (1.6% share) underscores the brand's reliance on traditional retail channels for offline product distribution. This concentration risk highlights Super Impulse's dependency on maintaining shelf space with a single major retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Super Impulse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Impulse.
BY REVENUE
$9.40
Price
$16K
Revenue
$8.52
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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