Super Impulse

Super Impulse Market Overview

Super Impulse, a privately owned toy designer and marketer based in Bristol, PA and Hong Kong, demonstrated strong in-store performance across the first eight months of 2026, according to Grips Intelligence data. The brand's offline retail revenue surged 73.4% during the period, with Office Depot commanding an overwhelming 89.2% of total revenue share. Average product pricing held steady near $9.27, with modest gains of 1.5% across the measurement window, while the most recent month showed 8.8% month-over-month revenue growth. The brand's distribution remains heavily concentrated in traditional retail channels, with acehardware.com and lowes.com accounting for only 7.9% and 3.0% of revenue share respectively.