GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January through June 2026 across in-store channels, SUNDAY demonstrates significant Amazon dominance with 89.8% of online revenue share, while maintaining modest presence on competitor platforms like Menards.com (5.9%), Home Depot (3.3%), and Lowe's (1.0%). The brand experienced notable pricing pressure during the period, with average product prices declining 25.5% overall from January to June, reflecting intensifying competitive dynamics in the outdoor care category. Recent month-over-month results show revenue dropped 9.4% while average prices fell 14.2%, indicating continued downward pressure despite modest year-to-date revenue growth of 4.0%. SUNDAY's heavy reliance on Amazon—which generates virtually all revenue through this single channel—presents both opportunity and vulnerability as the brand navigates pricing competition and market saturation.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SUNDAY on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SUNDAY.
BY REVENUE
SUNDAY sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 26K ratings on 3 channels, SUNDAY averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.08
Price
$392K
Revenue
$49.20
Price
$330K
Revenue
$33.47
Price
$220K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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