GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January through June 2026, Roebic demonstrated strong in-store retail channel diversification with Amazon commanding 52.3% of revenue share while acehardware.com, menards.com, and lowes.com collectively contributed 47.7%. The brand experienced a notable 5.8% increase in average pricing overall during the tracking period, rising to $17.61, signaling effective price optimization despite a 4.9% overall revenue decline. The top-performing product, Roebic K-77 Root Killer, achieved a $21.20 average price point on Amazon, positioning the brand's premium offerings as a significant revenue driver. Grips Intelligence tracked offline retail performance across four major channels from April through June 2026, revealing Roebic's retail strategy heavily favors e-commerce distribution while maintaining product price competitiveness in the hardware and home improvement segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Roebic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roebic.
BY REVENUE
Roebic sells 55% online and 45% offline. Online runs through 2 channels; offline through 3.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 319K ratings on 4 channels, Roebic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 319K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.09
Price
$511K
Revenue
$21.20
Price
$343K
Revenue
$18.99
Price
$318K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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