GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January through June 2026, STIHL experienced significant revenue headwinds with sales declining 13.4% during the tracked period, demonstrating challenging market conditions for the privately-held manufacturer. Ace Hardware dominated the channel landscape, capturing 99% of tracked in-store revenue share while Amazon represented just 1%, highlighting STIHL's strong retail concentration. Average product pricing decreased 7.2% year-to-date, with in-store prices falling from the initial $93.05 average, reflecting increased competitive pressure and pricing adjustments. Premium product lines including chainsaw chains and engine oils showed average price points ranging from $159.99 to $621.09, indicating STIHL's position in both professional and consumer segments despite the overall revenue contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for STIHL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for STIHL.
BY REVIEW COUNT
Across 279K ratings on 2 channels, STIHL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 279K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
