GRIPS CUSTOMERS & RESEARCH PARTNERS
General experienced significant in-store momentum during the first half of 2026, with revenue growing 34% overall and 43.5% in the most recent reporting month, according to Grips Intelligence data from January-June 2026 tracking Ace Hardware, Home Depot, Amazon, Lowe's, and Newegg. Ace Hardware emerged as the dominant retail channel, capturing 47% of General's revenue share, followed by Home Depot at 24%, highlighting strong performance in offline hardware retail. Average product pricing increased 31.1% over the period, with the most recent month showing an accelerated 38.8% price increase, reflecting favorable pricing dynamics. The parent company, Worthington Industries (NYSE: WOR), continues to expand its consumer products portfolio through General's established brands.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 54% online and 46% offline. Online runs through 4 channels; offline through 1.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 30K ratings on 5 channels, General averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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