GRIPS CUSTOMERS & RESEARCH PARTNERS
General, owned by private holding company Paloma Rheem Holdings, demonstrated strong in-store performance across major retail channels from January to August 2026, with Ace Hardware and Home Depot commanding nearly equal revenue shares at 35.7% and 35.2% respectively. The brand achieved significant momentum during the tracked period, growing revenue 24.8% overall while average product prices increased 20.5%, reflecting both stronger sales volume and higher-priced SKU performance. Ace Hardware emerged as the lead channel with top-performing products including the Digital Caliper and Non-Contact Infrared Thermometer, both priced at $41.99. Lowe's captured 16.4% of revenue share, while Amazon and Newegg represented smaller but notable portions at 11.5% and 1.3% respectively, according to data from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 65% online and 35% offline. Online runs through 4 channels; offline through 1. Online share has moved from 49% in Apr to 73% in Aug.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 5.2K ratings on 5 channels, General averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 5.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$37K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
