GRIPS CUSTOMERS & RESEARCH PARTNERS
Spray Nine, a trademark of Illinois Tool Works Inc. (NYSE: ITW), experienced significant headwinds during the first half of 2026, as measured by Grips Intelligence across Amazon and specialty retailer channels. Amazon dominated in-store sales channels with 59.9% of revenue share, while Ace Hardware captured 33.7% of the market, leaving remaining online retailers with minimal share. The average product price of $11.54 declined 8.9% since the beginning of the year, reflecting intensifying competitive pressure and promotional activity. Most concerning, overall revenue dropped 17.1% year-to-date through June 2026, indicating the brand faces substantial market headwinds despite its established position in the specialty cleaning category according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Spray Nine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spray Nine.
BY REVENUE
Spray Nine sells 67% online and 33% offline. Online runs through 4 channels; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 218K ratings on 5 channels, Spray Nine averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 218K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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