GRIPS CUSTOMERS & RESEARCH PARTNERS
Spray Nine, owned by Permatex, a division of Illinois Tool Works Inc. (NYSE: ITW), shows strong online retail concentration with Amazon commanding 54.7% of revenue share, followed by Ace Hardware's 38.9% share, according to Grips Intelligence data covering January through August 2026. In-store performance data reveals an average product price of $10.75, though pricing has declined 8.9% over the tracked period while revenue has dropped 9.7% overall. The brand's heavy dependence on Amazon and Ace Hardware represents both a concentration risk and an indicator of strong positioning in key retail channels. Despite recent monthly revenue declines of 0.6%, Spray Nine maintains substantial market presence across major online retailers, with Home Depot and Lowe's representing smaller supplementary channels at 3.4% and 2.8% respectively.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Spray Nine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spray Nine.
BY REVENUE
Spray Nine sells 57% online and 43% offline. Online runs through 3 channels; offline through 1. Online share has moved from 10% in Apr to 50% in Aug.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 153K ratings on 4 channels, Spray Nine averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 153K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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