GRIPS CUSTOMERS & RESEARCH PARTNERS
Offline retail channel performance for Spotify (NYSE: SPOT) during H1 2026 showed significant revenue challenges according to data from Grips Intelligence, with in-store sales declining 48.3% year-to-date while average prices increased 12.9%. Best Buy dominated channel distribution with a 65.6% revenue share, compared to Amazon's 34.4%, highlighting the retailer's continued prominence in offline product sales. Despite overall market contraction, average product prices rose to $21.06, reflecting pricing adjustments across the retail channel. The data period covers January-June 2026 across tracked retail channels, revealing a challenging period for Spotify's in-store presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Spotify on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Spotify.
BY REVENUE
Spotify sells 34% online and 66% offline. Online runs through 1 channel; offline through 1. Online share has moved from 20% in Feb to 100% in Jun.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 11K ratings on 2 channels, Spotify averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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