GRIPS CUSTOMERS & RESEARCH PARTNERS
Nintendo (TSE: 7974), an independent publicly traded company, showed significant revenue contraction of 26.0% year-to-date through August 2026, though average product pricing increased 4.1% in the most recent month according to Grips Intelligence's in-store tracking data. Amazon dominated the retail channel landscape with 80.6% of revenue share, with Best Buy capturing the remaining 18.6%. The brand's product portfolio featured premium-priced offerings, with the Nintendo Switch 2 System commanding an average price of $449.55, while the Nintendo Switch™ with Neon Blue and Neon Red Joy‑Con™ (Renewed) averaged $224.36. Despite the overall pricing decline of 12.9% since the beginning of the tracked period, recent months demonstrated pricing stabilization with a notable uptick in the final quarter. The concentrated distribution strategy through two major retailers suggests a strategic focus on maintaining shelf presence at key retail partners during a period of declining sales velocity.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nintendo on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nintendo.
BY REVENUE
Nintendo sells 83% online and 17% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Apr to 82% in Aug.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 13M ratings on 2 channels, Nintendo averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO NINTENDO
