Home/Insights/Brands/AmazonProduct Intelligence - 2026 YTD USA

Amazon

50M+

Products Sold, Jan to Aug 2026

950+

# Offline Stores

$17.43

Avg. Price

4.6

Avg. Rating

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Amazon Market Overview

Amazon (NASDAQ: AMZN) maintained strong in-store performance during the first eight months of 2026, with overall revenue growing 9.3% since the beginning of the tracked period, according to Grips Intelligence. The brand's average product price stood at $17.79, though prices declined 5.9% over the analysis window as competitive pressures and promotional activity shaped the market. Amazon dominated its channel with a commanding 98.9% revenue share, reflecting its dominant position in the retail landscape tracked from June through August 2026. Average prices across the portfolio decreased 4.2% in the most recent measured period, indicating a strategic shift toward value positioning. The top-performing SKUs ranged from $22.86 to $56.97, with bulk paper and household essentials driving sales momentum throughout the period.

Revenue Share by Channel
Data covers Amazon, Best Buy

Amazon's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Amazon's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.

Average price

Absolute values in $

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Amazon's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Amazon on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Amazon's channels

REVENUE SHARE

Revenue distribution across tracked channels for Amazon.

Channels by revenue share

Distribution in %

Amazon's customer ratings

BY REVIEW COUNT

Across 389M ratings on 2 channels, Amazon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 389M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Amazon

BY REVENUE

Best Buy
Best Buy
#1Amazon - Kindle Paperwhite (16 GB) - 2024 - Black

$155.17

Price

$2.23M

Revenue

#2Amazon - Kindle Colorsoft 16 GB – With color display and adjustable warm light– - 2025 - Black

$219.69

Price

$946K

Revenue

#3Amazon - Fire TV Stick 4K Max streaming device, Wi-Fi 6E, Ambient Experience, 16 GB, free & live TV w/ out cable or satellite - Black

$48.95

Price

$877K

Revenue

#4Amazon - Echo Show 15 Full HD 15.6" smart display for home organization, with built-in Fire TV and Alexa - Black

$287.70

Price

$837K

Revenue

#5Amazon - Echo Dot (5th Gen, 2022 Release) Smart Speaker with Alexa - Charcoal

$35.77

Price

$241K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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