GRIPS CUSTOMERS & RESEARCH PARTNERS
Netflix (NASDAQ: NFLX) generated an average product price of $21.29 across in-store channels between January and August 2026, according to data from Grips Intelligence. Amazon dominated the retail channel landscape with a 67.8% revenue share, while Best Buy captured 32.0%, with both channels showing zero average prices in the data set. The brand's average price increased 51.5% overall since the beginning of the tracked period, though recent months showed more volatility with a 63.1% price decrease in the most recent month compared to the previous period. Top-performing products ranged from apparel items priced at $34.10-$37.87 to accessories and posters ranging from $9.90-$15.98 across the Amazon marketplace. Overall revenue demonstrated modest growth of 1.0% since the start of the data period, though this masks significant month-to-month fluctuations in channel performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 36% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Netflix.
BY REVENUE
Netflix sells 46% online and 54% offline. Online runs through 1 channel; offline through 1.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 6.2K ratings on 2 channels, Netflix averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 6.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.98
Price
$19K
Revenue
$39.95
Price
$12K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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