GRIPS CUSTOMERS & RESEARCH PARTNERS
Netflix (NASDAQ: NFLX) experienced significant merchandise revenue declines in its in-store channel mix during H1 2026, according to Grips Intelligence data covering January 1 to June 30, 2026. Amazon dominated merchandise sales with 95.2% market share, with average product pricing at $16.78 across tracked retailers. The merchandise revenue contracted sharply, declining 75.2% overall during the tracked period and 58.3% month-over-month in the most recent reporting period. Average merchandise prices fell 13.7% throughout H1 2026, indicating deflation pressures across Netflix's retail merchandise assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 75% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Netflix.
BY REVIEW COUNT
Across 19K ratings on 2 channels, Netflix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.06
Price
$94K
Revenue
$12.12
Price
$91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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