GRIPS CUSTOMERS & RESEARCH PARTNERS
Southwire dominated in-store retail channels during the first half of 2026, according to Grips Intelligence data for January through June across Home Depot, Lowe's, Ace Hardware, Amazon, and Menards. Home Depot and Lowe's commanded 48.6% and 32.6% of revenue share respectively, establishing the retailer hierarchy in this category. Average product pricing held steady at $55.39, with modest monthly price declines of 1.2% recorded in recent months. Overall in-store performance remained relatively stable with minimal revenue fluctuation of just 0.8% decline across the measured period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Southwire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Southwire.
BY REVENUE
Southwire sells 52% online and 48% offline. Online runs through 2 channels; offline through 3. Online share has moved from 7% in Feb to 5% in Jun.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1.7M ratings on 5 channels, Southwire averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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