GRIPS CUSTOMERS & RESEARCH PARTNERS
RACO's parent company Hubbell (NYSE: HUBB) dominates in-store distribution through Menards.com with 88.4% of revenue share during the first half of 2026, with an average product price of $2.79 according to Grips Intelligence data. However, the brand faced headwinds across this period, experiencing a 14.8% revenue decline overall from the beginning of the year. Despite Amazon and Ace Hardware representing secondary channels at 8.4% and 2.1% respectively, retail channel concentration poses a significant risk to overall performance. RACO's offline presence reflects a traditional hardware retail positioning, with price points substantially lower at national chains compared to specialty platforms like Amazon, where comparable products average $55-$61.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for RACO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RACO.
BY REVENUE
RACO sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 117K ratings on 3 channels, RACO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 117K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.31
Price
$87K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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