GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January through August 2026, Bell, owned by BCE (TSX, NYSE: BCE), demonstrates heavily concentrated in-store retail distribution with Amazon commanding 92.6% of revenue share, while Lowe's and Menards account for 5.0% and 2.4% respectively. The brand faced headwinds during the analysis period, with average product prices declining 5.1% overall to $19.47 and revenue dropping 7.5% since the start of the year. Bell's product portfolio spans diverse categories across its retail channels, from safety equipment to home fixtures, though the brand experienced a notable 12.8% month-over-month revenue decline in the most recent tracking period. The pricing pressure and revenue contraction suggest competitive challenges within Bell's retail environment during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BELL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BELL.
BY REVIEW COUNT
Across 1.94M ratings on 3 channels, BELL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.94M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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