GRIPS CUSTOMERS & RESEARCH PARTNERS
Smart Design experienced a 14.1% year-to-date revenue decline through June 2026, with a particularly steep 4.9% monthly drop in the most recent period, according to data from Grips Intelligence tracking in-store sales across Menards.com, Lowe's.com, and Home Depot.com from January through June 2026. The brand's heavy reliance on Menards represents a significant concentration risk, with the retailer accounting for 91.6% of revenue share. Despite overall revenue headwinds, Smart Design managed to grow its average product price by 3.5% year-to-date, suggesting some success in product mix optimization or pricing strategies. The average price of $8.30 per unit reflects positioning in the value-oriented home organization category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Smart Design on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Smart Design.
BY REVENUE
Smart Design sells 8% online and 92% offline. Online runs through 3 channels; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 60K ratings on 4 channels, Smart Design averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.00
Price
$9.4K
Revenue
$73.99
Price
$8.7K
Revenue
$52.32
Price
$6.3K
Revenue
$10.53
Price
$6.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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