GRIPS CUSTOMERS & RESEARCH PARTNERS
PureEdge showed significant volatility in in-store sales performance during Q2 2026, according to data from Grips Intelligence covering January through June 2026 across Menards and Home Depot. The brand maintains a strong presence on Menards.com, which accounts for 57.8% of revenue share, while Home Depot comprises 42.2%, indicating balanced distribution across major retail channels. Recent performance reflects an 8.4% decline in overall revenue since the beginning of the year, with monthly figures showing an 18.1% drop as of the latest tracking period. Despite pricing pressures, average product costs remained relatively stable at $14.64, though premium items like the 48-inch White Oak veneer command substantially higher price points at $67.00.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for PureEdge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for PureEdge.
BY REVENUE
PureEdge sells 44% online and 56% offline. Online runs through 1 channel; offline through 1.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 2.91K ratings on 2 channels, PureEdge averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 2.91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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