GRIPS CUSTOMERS & RESEARCH PARTNERS
Goodcook's in-store retail presence shows heavy concentration on Amazon, which accounts for 97.3% of revenue during the H1 2026 period tracked by Grips Intelligence, while maintaining minimal presence on alternative channels like Ace Hardware at 1.5%. The brand experienced significant price compression over the first half of 2026, with average pricing declining 15.5% since the start of the data period, from earlier months to reach $15.89 in the most recent tracked month. Despite pricing pressure, the brand demonstrated pricing diversity across channels, with Amazon-listed products averaging $45.76 for multi-piece sets compared to Ace Hardware's lower price points ranging from $5.99 to $25.89. Overall revenue declined 12.1% since the beginning of the tracked period, though the brand maintained category diversity spanning bakeware, tools, and kitchen gadgets through its online-first distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Goodcook on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodcook.
BY REVIEW COUNT
Across 1.87M ratings on 2 channels, Goodcook averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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