GRIPS CUSTOMERS & RESEARCH PARTNERS
Home Basics demonstrated significant in-store momentum during H1 2026, according to data from Grips Intelligence tracked on Home Depot and Amazon from January to June. The brand generated 98.5% of its in-store revenue through Home Depot, with an average product price of $65.96 across all channels. While recent quarter-over-quarter revenue growth reached 28.2%, year-to-date performance showed a 21.0% revenue decline alongside a 21.1% average price reduction, signaling margin pressure despite strong retail channel diversification. Room Darkening Vinyl Mini Blinds represented the brand's top-performing category with SKUs priced at $107.98.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Home Basics on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Home Basics.
BY REVIEW COUNT
Across 477K ratings on 2 channels, Home Basics averages 3.9★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
3.9
/ 5
From 477K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$107.98
Price
$27K
Revenue
$107.98
Price
$17K
Revenue
$107.98
Price
$17K
Revenue
$107.98
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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