GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to June 2026, Simplay3 dominates the in-store channel with 95.1% of revenue concentrated on Amazon, significantly outpacing Home Depot (3.7%) and Lowe's (1.2%). The brand's overall performance across major online retail channels showed concerning momentum, with revenues declining 2.1% during the first half of 2026. Average product pricing remained stable at $81.17, though recent quarterly trends indicated slight downward pressure with a 2.2% month-over-month price decrease in the latest reporting period. The data reveals a heavily concentrated retail strategy dependent on Amazon's dominance, with premium products like the Young Explorers Modular Play System commanding prices exceeding $700.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Simplay3 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simplay3.
BY REVIEW COUNT
Across 230K ratings on 3 channels, Simplay3 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 230K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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