GRIPS CUSTOMERS & RESEARCH PARTNERS
Seiko, owned by Seiko Group Corporation (TYO: 8050), demonstrates strong in-store performance across select channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominates the brand's revenue share at 87.1%, with premium offerings like the Prospex Speedtimer commanding prices up to $750, while average product pricing stands at $141.44 across tracked channels. Recent momentum shows a notable 24.4% month-over-month revenue increase in the latest tracking period, though this follows an 18.7% overall decline since the beginning of the data range. Average prices have similarly experienced volatility, rising 15.5% in the most recent month but down 14.7% since the start of the measurement period, indicating fluctuating demand dynamics across product tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Seiko on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Seiko.
BY REVIEW COUNT
Across 97K ratings on 3 channels, Seiko averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 97K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$396.00
Price
$428K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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