GRIPS CUSTOMERS & RESEARCH PARTNERS
Seiko (TSE: 8050) experienced significant in-store sales volatility during the first half of 2026, with revenue declining 45.6% since the beginning of the year according to data from Grips Intelligence. Amazon dominates the brand's online channel presence, capturing 90.8% of revenue share across tracked retailers from January through June 2026. Average product pricing declined 23.7% over the period, reflecting shifting market dynamics in the watch category. Despite the overall revenue contraction, the brand's portfolio spans diverse price points from entry-level models under $200 to premium offerings exceeding $500, positioning Seiko across multiple consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Seiko on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Seiko.
BY REVIEW COUNT
Across 247K ratings on 4 channels, Seiko averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 247K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$396.00
Price
$448K
Revenue
$378.39
Price
$259K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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