GRIPS CUSTOMERS & RESEARCH PARTNERS
Buffalo dominates in-store sales through Amazon and Ace Hardware, commanding 51.6% and 39.7% revenue share respectively according to Grips Intelligence data from January to June 2026. The brand experienced a concerning 14.7% overall revenue decline during its tracked period, with average product pricing falling 2.5% year-to-date. Amazon represents the clear market leader for Buffalo's in-store distribution, while major retailers like Home Depot and Lowe's represent marginal channels at 4.7% and 3.2% share. This challenging performance reflects both declining demand and significant pricing pressure across the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Buffalo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Buffalo.
BY REVENUE
Buffalo sells 60% online and 40% offline. Online runs through 3 channels; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 18K ratings on 4 channels, Buffalo averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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