GRIPS CUSTOMERS & RESEARCH PARTNERS
Scripto, owned by privately held Calico Brands, generated revenue through online retail channels during the first eight months of 2026, with Lowe's dominating at 42.8% of sales share according to Grips Intelligence data. Ace Hardware and Menards contributed 28.8% and 15.4% respectively, while Amazon captured 13.0% of the channel mix. The brand experienced significant headwinds across its tracked channels, with overall revenue declining 27.8% during the analysis period through August 2026. Average product pricing remained stable at $6.55, declining only marginally by 1.1% over the same timeframe. The concentration of sales across just four major online retailers indicates a reliance on a limited distribution network for market penetration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Scripto on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scripto.
BY REVENUE
Scripto sells 11% online and 89% offline. Online runs through 1 channel; offline through 3. Online share has moved from 0% in Apr to 12% in Aug.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Scripto averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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