GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on data from January 1 to June 30, 2026 across three major channels (Amazon, Best Buy, Newegg) tracked by Grips Intelligence, Samson is experiencing significant headwinds with overall revenue declining 14.2% since the beginning of the tracking period, with Q2 showing a steeper 12.9% month-over-month drop. Amazon dominates the brand's in-store revenue mix with a commanding 66.3% share, followed by Best Buy at 22.4% and Newegg at 10.6%, indicating heavy reliance on a single retailer. Despite the challenging revenue environment, Samson has managed to increase average product pricing by 4.5% year-to-date, reaching an average price point of $79.52, suggesting the brand is pursuing a premium positioning strategy even as transaction volumes decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Samson on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Samson.
BY REVENUE
Samson sells 78% online and 22% offline. Online runs through 2 channels; offline through 1. Online share has moved from 74% in Feb to 90% in Jun.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 228K ratings on 3 channels, Samson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 228K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$17K
Revenue
$99.99
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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